When we build the whole range of actions, we build the following construction:
- We measure the market;
- We identify the characteristics of the consumer behaviour and attitudes;
- We indicate the key elements of the product that could attract the attention of consumers;
- We identify the price range within which the product can be sold most successfully;
- We outline the groups of consumers guided by similar factors in their choice;
- We identify the specific individual characteristics of these consumer groups;
- We find the cross-section between the most promising groups of potential customers;
- We register their media behaviour;
- We create an economical but more effective communication based on the direct target.
Surveys of this type are carried out as representative for the entire population, for the population of certain regions and for defined specific target groups and communities, mainly by the method of face-to-face interviews.
Along the same lines, we carry out quantitative surveys representative for both the companies in this country and for companies in certain regions or companies in individual industries.
Where the need of express information or of the most general orientation on certain problems arises, we also provide telephone surveys.
We hold group discussions with representatives of a certain target for an in-depth study of consumer motivations from the specified target, for testing products, packages, advertisement campaigns, story boards or completed video spots.
Another method we apply in case of such commissions is in-depth interviews with representatives of the specified target.
In case of need of assessment of the operation of a given network of sites, of market conduct and the application of corporate standards on the part of the employees of a given company, we carry out research by the method of mystery shopping which, particularly when applied systematically, over equal intervals of time, give the opportunity to better evaluate the work of the company structure and employees.
PROGRESS Consult is a member of the Bulgarian Mystery Shopping Association (BMSA).
On-line platform for “Mystery Shopping” type of survey
The new platform that Progress Consult is implementing in the field of the Mystery Shopping surveys, has characteristics that allow much faster extraction of the survey results, internet access from any location, dynamic monitoring of the data and as a result – it provides much faster solution of the current problems of every company.
Read more about On-line platform for “Mystery Shopping” type of survey
Marketing and communication strategies
At the final stage of work with our partners we are capable of preparing individual modules for their marketing and/or communication strategies. These analyses and suggestions are based on our specialized studies of the markets of the respective companies, the conduct and attitudes of their consumers, their factors and motives for choosing a given product or company by grouping them in specific consumer groups strictly designated according to their conduct or attitudes.
By testing the media consumption of the direct potentially most favorable target we develop communication suggestions (including to the point of recommendations what media specific by type and name can be used with the greatest return on advertisement costs) which are based on the actual specifics of that target's media consumption, not on formally defined by general demographic characteristics groups.
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