The PROGRESS Consult Consultancy House was founded in 1996. Its activities are in the sphere of information and economic analyses, marketing and social research, market projections, business and management consulting, media planning and communication strategies.
We apply both quantitative and qualitative methods in our marketing research. The quantitative studies focus on the behaviour and attitudes of the consumers from the retail segment, as well as on the companies in the country. Studies based on combined methodologies are usually prepared for the Company's main partners.
The stable methodology used for years allows the Consultancy House both to register the current state of the markets, and to detect the most subtle movements and processes in the behaviour and attitudes of the customers of the respective companies in the sector in question. This is due to the traditional blocs that have been monitored for years and allow adequate comparisons. This accumulated experience makes it possible to make early projections, based in some cases on still minimal movements.
In addition to the regularly prepared products, the PROGRESS Consult Consultancy House performs studies and prepares specially ordered analyses for its customers. This type of products can cover all aspects of the activities of the assignor: the attitude and the satisfaction of the customers of the respective institution; testing of new products and identifying price niches for them; the prospects before new representative offices to be opened in a region; measuring the impact of advertising campaigns, etc.
Similar studies and analyses are made for the needs of banks, insurance and leasing companies, pension and investment funds, trade representations, networks of shops, newly-established enterprises, advertising agencies.
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