Who is in the audience
We show not only how many people watch, listen or read, but also their behavioural and psychographic profile.
PROGRESSCONSULT—Research and consulting company
ENBG
Behaviour beyond ratings
Media audiences
We connect actual media behaviour with real audience share across television, radio, print and digital media. This gives the number a face, motivation and context.
Where else they can be reached
We trace the adjacent channels and media habits of each audience so that contact can be planned more precisely and consistently.
Campaigns
We assess whether advertising reaches the right target group, how well it is remembered and how it connects with the brand, not simply whether it was seen by a mass audience.
Psychographic difference
In real studies, the difference between two psychographic groups in the audience share of competing formats exceeds 30%. Demographics alone cannot reveal this difference.
Practical uses
Where this analysis is most useful
- Audience profile
- Media mix
- Target group reach
- Campaign recall
Next step